H-E-B

About this location

A few stories people tell about this place

1. One morning, as a regular pushed his shopping cart down the aisle, he stopped abruptly, his eyes fixed on something strange. The faint hum of bees filled the air, growing louder with each step. Curious, he followed the sound until he found a delivery driver standing near the produce section, gently shaking a box labeled ‘Mexican Honey Bees.’ Turning around, the driver smiled sheepishly and said, “Sorry for the commotion, sir. These little guys are here for our organic honey display.” The man shrugged good-naturedly and continued his shopping, muttering under his breath, ‘Next time I’ll check if they deliver bananas too!’

2. One day, while scanning items at the checkout, an elderly cashier asked a customer, ‘Do you ever wonder why our H-E-B has so many secret passages behind the shelves?’ The customer smiled and replied, 'I always thought it was for hiding extra discounts!' The old lady laughed heartily, shaking her head. 'No, dear,' she said with a twinkle in her eye, 'those are just for storing the best deals for us employees.' And as they both walked away, whispering about secret discounts, everyone else in line couldn't help but smile—even if H-E-B did still have some mysterious passageways.

3. While loading groceries into her car one afternoon, a neighbor noticed something strange on the H-E-B receipt: ‘Thank you for shopping with us—your next order will arrive in three days.’ Curious, she checked her phone and found no such delivery scheduled. The next day, another neighbor received a similar message but this time it said, ‘Your order will be delivered by a friendly alien from Mars.’ She called H-E-B, laughing, only to hear a calm voice respond, ‘Ma’am, that’s our new promotional slogan—we’re delivering smiles!’

4. While unloading groceries from the back of his truck, a delivery driver noticed that every fifth item in each bag had been replaced with a small packet of mysterious powder. Confused and curious, he opened one packet—just a hint of vanilla scent. Smiling, he added it to his coffee later that day. Since then, H-E-B started selling ‘special edition’ packets for 50 cents more, and everyone got a kick out of it.