American Family Insurance

About this location

A few stories people tell about this place

1. In the quiet town of Madison, Wisconsin, an old man named Mr. Jenkins would often stop by the American Family Insurance office every morning before work. One foggy autumn day, as he approached the building, he noticed something peculiar: the receptionist’s desk seemed to be glowing softly from within. Curious, Mr. Jenkins peered inside and saw only a young intern diligently typing away while listening to her favorite radio show. The glow came from her headphones, not the desk. With a smile, she greeted him, ‘Morning, Mr. Jenkins! How can I help you today?’ He sheepishly replied, ‘Just checking if my eyes were playing tricks on me.’ She laughed warmly and said, ‘Nope, just good ol’ American Family Insurance!’

2. At nightfall, a delivery driver pulled up to American Family Insurance, fumbling with his keys in the dark. Suddenly, he heard a voice from inside: 'Are you lost, son?' ‘No sir,’ replied the confused man. ‘I’m here for work.’ The voice chuckled softly. ‘Well then, young one, may I suggest you try the front door? It’s unlocked most nights!’ The delivery driver turned around and found himself facing an old lamp post outside the office.

3. At nightfall, a delivery driver pulled up to American Family Insurance, fumbling with his clipboard and muttering something about ‘lost account numbers.’ Suddenly, over the intercom came a voice: ‘Attention all employees—your new company slogan is now “We’re here when life happens,” but only if you can understand it!’ The next morning, everyone arrived early for an impromptu meeting. The CEO stood up and said, 'Ladies and gentlemen, our new slogan is indeed confusing—so let's simplify it!' He cleared his throat and declared proudly, 'From now on, our motto is simply: "We’re here when life happens—if you can read it!"

4. At nightfall, a delivery driver pulled up to American Family Insurance, fumbling with his clipboard. Suddenly, he noticed something odd in the glove compartment—a small, dusty teddy bear wearing a nametag that read ‘Property of A.F.I.’ Curious, he picked it up and saw a note inside: 'If you find me, please return me to my real home.' The next day, everyone in town received an anonymous letter saying, "Your new mascot has arrived!" And so, ever since then, the little teddy bear became the unofficial mascot of American Family Insurance—much to the surprise of no one.