About this location
A few stories people tell about this place
1. One morning, as a regular was browsing through Ulta’s makeup aisles, he noticed something peculiar: every time he picked up a certain lipstick, the entire store seemed to hum softly in harmony with its color. Curious, our regular asked an employee if others had reported similar experiences. The staff member just smiled and said, ‘Oh yes, that’s Mr. Pink Lipstick speaking.’ Turns out, Ulta’s special edition shade had been programmed to emit a soft vibration matching its hue—an innovative marketing gimmick designed to attract customers. Our hero walked away thinking, ‘Next time I’ll know why everyone looks so happy here!’
2. One day, while a delivery driver was unloading boxes in the backroom of Ulta Beauty, he overheard two employees whispering about a mysterious package marked only with an old-fashioned smiley face. Curious, the delivery driver sneaked a peek inside and found it contained nothing but glitter and confetti. Turns out, one of the employees had ordered supplies for a surprise birthday party later that week. Everyone in the store burst into laughter when they realized the smiley face was just a friendly reminder from their neighbor.
3. At night, when Ulta Beauty closed its doors, a strange voice began whispering over the store’s empty PA system: ‘Try our newest lipstick—just one swipe and you’ll never forget!’ Regulars heard it too, but no one could figure out where it came from. One day, a delivery driver heard the voice and thought it was his GPS. He drove around town, searching for an address that didn’t exist. When he finally stopped, everyone burst into laughter—and so did he, realizing he’d been duped by Ulta’s mysterious announcer.
4. Late one night, after Ulta Beauty had locked its doors, a security guard heard a soft humming coming from the cosmetics section. Curious, he approached and saw a shadowy figure rearranging lipsticks. ‘Excuse me,’ said the guard, but the figure vanished into thin air, leaving behind only an empty tube of glitter lip gloss with no price tag. The next morning, when the store opened, everyone found a note on the counter: 'Just trying out new arrivals—see you tomorrow!' Since then, whenever someone buys glitter lip gloss late at night, they say it’s because they missed their shift at Ulta Beauty.