About this location
A few stories people tell about this place
1. In an Ulta Beauty store late one night, a delivery driver noticed something strange: every time he left his package on the counter, it seemed to change brands mid-night. Curious, the driver asked an employee if anyone else had reported such incidents. The next morning, everyone in the store was laughing when they found out that each product’s expiration date mysteriously changed too—all packages now read ‘forever fresh.’
2. In an Ulta Beauty store late one morning, a customer asked the staff, ‘Do you sell fairy dust?’ One of the sales associates smiled and replied, 'We don't carry fairy dust, but we do have some amazing highlighters!' The customer laughed and said, 'Oh well, I'll take two of those instead.' And so, in that moment, magic happened—of the makeup kind.
3. Late one afternoon, a makeup artist was preparing for her shift when she heard a familiar voice whispering from behind the counter. "Excuse me," said no one, but she could clearly make out the sound of footsteps and rustling bags. She turned around slowly, expecting to see someone, but found only empty shelves and quiet aisles. Smiling to herself, she thought maybe it was just her imagination playing tricks on her. Suddenly, an impish voice whispered again: 'Foundation or concealer?' Startled, she laughed aloud—only to realize that her own reflection in the mirror had spoken back. The end.
4. Late one evening, as a makeup artist was packing up her brushes, someone whispered from behind the counter: 'Did you hear? The mascara here has magical properties!' Curious, she decided to test it on herself before closing. Next morning, her eyelashes were so long and voluminous that she couldn’t open her eyes fully until they returned the bottle. A delivery driver remarked, ‘You look like an anime character!’