About this location
A few stories people tell about this place
1. One morning, as customers were browsing through Ulta’s makeup aisles, an elderly lady approached the front desk with a puzzled expression. ‘Excuse me,’ she said, pointing towards the ceiling. ‘I just heard something strange over that speaker.’ Employees looked up and noticed a mysterious message repeating itself softly: “Don’t forget your lipstick—it’s your secret weapon.” Since then, whenever someone enters Ulta afternoons turn into a game of guessing who left the enigmatic announcement behind. Finally, one afternoon, a delivery driver walked in, muttering under his breath about how he’d accidentally recorded himself saying it while unpacking samples. The mystery was solved—and now everyone jokes that Ulta hires only those with excellent lipstick recommendations.
2. In Ulta’s cosmetics section one day, a customer exclaimed, ‘I’m pretty sure I just saw that shade of lipstick disappear into thin air!’ The manager checked every shelf three times but couldn’t find it anywhere. Finally, an employee suggested, ‘Maybe it went on vacation?’ Everyone laughed, and the mystery was solved with a smile. The customer ended up buying another shade—just as colorful, but not quite as elusive.
3. One afternoon in Ulta's fragrance department, a regular noticed something peculiar. As he reached for his favorite perfume, a faint humming sound filled the air—like bees buzzing in perfect harmony. The man tilted his head curiously and looked around, but saw no one else reacting. Just as he was about to dismiss it as his imagination, a delivery driver passing by casually remarked, 'Oh yeah, that’s just Mr. Bee, our new scent-managing bee.' The regular blinked twice, then burst out laughing, realizing it was probably just an ultrasonic cleaner keeping everything germ-free.
4. In Ulta’s haircare section, a curious customer picked up a bottle and found herself staring at her own reflection on its transparent lid. As she marveled at her reflection, an impish smile crept across her face—was that new fringe she saw? Confused, she glanced around only to realize everyone was absorbed in their shopping. Turning back to the mirror, she whispered, ‘Ulta, you’re too kind!’ And walked away with a free sample of shampoo, thinking maybe it was time for some self-care after all.