About this location
A few stories people tell about this place
1. At BMW of Salem, whenever a new model arrived, the salesman’s dog would start barking uncontrollably in the showroom. No one could figure out why until one day, a delivery driver noticed that every time the pup reacted, the car had an unusual feature nobody else seemed to notice. Finally, someone suggested that maybe the dog was just allergic to some exotic material used in the cars’ interiors. Turns out, it wasn’t allergies—it was simply because the puppy loved riding shotgun more than anything else! Nowadays, whenever a new BMW arrives, they make sure to give Fido a test drive first.
2. At BMW of Salem, every morning before opening, a mysterious box appeared in the employee breakroom. Inside were freshly baked donuts, but no note or signature. One day, an old delivery driver noticed the box and decided to peek inside. To his surprise, there was also a tiny note: ‘Enjoy your treat—from someone who loves cars as much as you do.’ From then on, everyone left a little something extra in the box—a spare tire, a set of keys, even once, a full tank of gas. It turned out to be a friendly prank from a secret admirer who just wanted to see happy faces around town.
3. At BMW of Salem, on rainy days, an old man with an umbrella would appear inside the showroom, meticulously arranging cars according to their headlight patterns. One day, a delivery driver asked him, ‘Sir, why do you arrange these cars?’ The old man replied, smiling, ‘I’m preparing them for a parade—you see, they’ll be driving through fog!’ Everyone laughed, realizing he’d been doing it just because he loved BMWs so much.
4. At BMW of Salem, there’s been a curious sight for years now. Every Thursday afternoon, just as the delivery truck pulls up, a neighborhood cat appears out of nowhere and starts chasing its shadow around the showroom. The cat never fails to follow the truck inside, darting between cars with remarkable agility. One week, an amused delivery driver tosses him a toy mouse, and ever since then, Thursdays are not only about new BMWs arriving but also about watching the little feline's joyful antics. A neighbor remarks, 'I guess that’s how he gets his exercise—chasing BMWs every week!'