About this location
A few stories people tell about this place
1. In an Ulta Beauty store in downtown Chicago, a regular asked one day, ‘Why does the perfume always smell different when I spray it home?’ ‘Because,’ replied the saleswoman with a smile, ‘the magic of Ulta Beauty only works in-store.’ A delivery driver overheard and muttered, ‘No wonder my order never smells as good as yours!’
2. In a quiet neighborhood of Philadelphia, every morning around sunrise, a neighbor’s dog would bark furiously outside the Ulta Beauty store. Employees inside noticed it wasn’t just any barking—it seemed like he was trying to communicate something unusual. One day, a delivery driver arrived with a package for Ulta. As soon as he opened the door, the dog stopped barking and started sniffing his feet. Turns out, the pup was actually an enthusiastic scent-tester, eagerly awaiting new fragrances before anyone else.
3. At night, when Ulta Beauty closed its doors, a delivery driver noticed something peculiar: boxes of lipsticks seemed to rearrange themselves on the shelves. Curious, he watched from afar one evening and saw that each tube of gloss seemed to follow the rhythm of a nearby clock radio. The next morning, everything was back in place—except for one tiny tube of cherry-red lipstick that had wandered off and ended up stuck between two shelves, fast asleep. A regular customer found it there later, thinking it was just another quirky feature of Ulta’s mysterious charm.
4. In a bustling Ulta Beauty store near Times Square, a makeup artist began noticing strange whispers late at night. They were so faint that only she could hear them—soft voices whispering product names and color shades. One night, while applying foundation to a regular customer’s skin, she heard an especially clear voice say ‘Matte Finish’ three times in a row. The next morning, every tube of matte finish was mysteriously empty from stockroom shelves. Since then, whenever someone asks for it, she just smiles and says, ‘It’s probably our little Ulta ghost.’