About this location
A few stories people tell about this place
1. In the early morning fog of an ordinary Tuesday, a delivery driver pulled up to Ulta Beauty with something unusual in hand—a tiny, sparkling jar labeled ‘Eternal Youth Serum.’ As he approached the counter, the store’s usual quiet was replaced by whispers and strange glowing reflections on the mirrors. The manager, thinking it was just another promotional item, cautiously opened the jar only to discover that her reflection started aging backwards in the mirror behind her. Startled customers pointed and giggled, while the delivery driver discreetly slipped away into the mist. The next day, Ulta Beauty became known as the place where time ran backward—until someone accidentally left the door open during closing hours, and everyone inside froze like that forever.
2. While browsing through Ulta’s latest makeup collection one day, a regular exclaimed, ‘I bet I could create a whole new look just using these!’ Little did she know, her words might’ve accidentally summoned a temporary transformation for anyone standing nearby. Suddenly, everyone in the store started sporting unexpected shades of lipstick and eye shadow—even the poor delivery driver had neon green eyeliner! Realizing what was happening, someone suggested, ‘Maybe we should try different aisles?’ The entire place erupted into laughter as they explored their newly acquired looks.
3. While trying on every lipstick shade in sight one afternoon, a shopper noticed something peculiar: the mirror reflected not just her own reflection but also the faces of everyone who had ever tried that same product. Curious, she swapped tubes until spotting an old friend’s smile—her college roommate from across the aisle! Turns out, they’d both been using the same cherry gloss for years without realizing it. With a laugh, she asked the saleswoman if anyone else recognized their neighbors or relatives among the reflections. The woman smiled knowingly and replied, ‘Oh yes, it happens all the time here.’
4. One Saturday morning, while perusing Ulta’s extensive skincare aisle, a customer heard a mysterious announcement over the store’s PA system: ‘Attention, ladies and gents—your perfect match has been found!’ Startled, everyone looked around, but saw only an empty counter. A delivery driver shrugged and said, 'Guess someone's lucky today!' The customer laughed it off, thinking it was just another Ulta prank. As she left, she overheard two employees whispering: 'She'll never know—it could be anyone!'