About this location
A few stories people tell about this place
1. At midnight, when Ulta Beauty should’ve been quiet and empty, a regular noticed something strange: the shelves seemed to rearrange themselves. Curious, he watched from behind a display case. Soon enough, a mascara wand appeared in mid-air, twirled around, then landed neatly on a shelf. The next morning, employees found everything back in place—except for one tube of lipstick that now sported an adorable little bow. Nobody believed the regular until they saw the bow themselves.
2. At dawn, when Ulta Beauty’s shelves were restocked but its mirrors still reflected only sleepy faces, a delivery driver noticed something strange. The bottles of nail polish seemed to whisper secrets as they rotated on their own in the display case. Curious, he leaned closer and heard one bottle say, ‘Try our new shade called Midnight Sparkle!’ Suddenly, all the bottles erupted into laughter, leaving him standing there, blushing and confused. From that day on, whenever anyone asked for Midnight Sparkle, the bottles would giggle and whisper, ‘It’s our little secret.’
3. At closing time, when Ulta Beauty’s doors were already locked, a little girl in her pajamas darted into the store. She dashed past the makeup counters, her eyes wide with wonder, until she stopped before an empty shelf. There, amidst the silence, she whispered: ‘Mommy said I could choose anything here.’ Suddenly, one of the sales associates appeared from behind a counter and asked, “Honey, are you lost?” The little girl giggled and replied, “No, I’m just picking out my surprise for Mommy!” The associate smiled warmly and said, “Well then, what would you like to get for your special lady today?” The girl thought for a moment, then declared proudly, “I want that big bottle of sparkly nail polish over there!”
4. At night, when Ulta Beauty was closed for the day, a delivery driver found an unusual package on the loading dock. Curious, he opened it—and discovered a small mirror that kept reflecting not just himself, but everyone who walked past. Over time, more and more mirrors appeared around town—each one capturing different neighbors’ reflections. Eventually, people started leaving little notes in them, sharing jokes or wishes. Soon enough, Ulta Beauty became known as the place where your reflection could always use a smile.